AJ Fin has achieved feature story placements in major news media for a diverse clientele.
Experienced in general business, technology, law, finance and consumer interest, AJ Fin applies knowledge of complex principles to the particular needs of our clients. Our track record in major media across a range of industries speaks to that ability. We quickly form new relationships with editors on the strength of credible and compelling pitching.
The case studies mentioned here are just some of our top-scoring press placements. AJ Fin would be happy to share any clips referenced.
LAW
With a licensed attorney on board and 20 years of legal writing experience, AJ Fin has successfully promoted the brands of prestigious litigation firms as well as smaller law firms in the business and legal press.
AJ Fin managed public relations at Schnader Harrison Segal & Lewis LLP, a national complex litigation law firm. We pitched partners’ expertise across diverse practice areas: Corporate governance/white collar crime (Sarbanes-Oxley), fraud (RICO), environmental law, e-commerce (Patriot Act), healthcare (HIPAA), Intellectual Property, technology, aviation, financial services, criminal law (pro bono), products liability, civil rights, real estate and family law.
Results: The firm was profiled and quoted in the national press, including The National Law Journal, Associated Press, Corporate Counsel, American Lawyer, Law.com. Andrew’s White Collar Crime Reporter, Employee Benefit Plan Review, and C-Span, and in the Greater Philadelphia press, including The Philadelphia Business Journal, The Philadelphia Inquirer, The Legal Intelligencer, The Pennsylvania Lawyer, Action News (WCAU) , WRTI and “One-on-One” on station CN8.
AJ Fin partnered with Amnesty International in presenting a panel of esteemed lawyers featuring a partner and former Federal Appellate Court Judge at Schnader Harrison Segal & Lewis LLP. The panel heard testimony by aggrieved citizens in a unique national series of hearings across major metropolitan areas addressing racial profiling trends.
Results: AJ Fin arranged for the Associated Press to cover the initiative.
Kaplin Stewart Meloff Reiter & Stein won a first-impression case when the Pennsylvania Supreme Court held that a municipal moratorium on the development of a property owner’s land during development constitutes a Fifth Amendment “taking.” AJ Fin spread the word in regional business and real estate journals.
Results: The Philadelphia Business Journal, Real Estate Finance Today, and The Mid-Atlantic Real Estate Journal covered the development.
AJ Fin achieved national press coverage for renowned aviation law firm Kreindler & Kreindler when the firm achieved representation of Sept. 11 plaintiffs in a lawsuit over the awards proposed under the federal Sept. 11 Victim’s Compensation Fund.
Results: The New York Times and Newsweek covered the story and quoted the firm’s managing partner.
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Healthcare
At Allan Ripp Media, AJ Fin pitched an interview for the international consultancy PricewaterhouseCoopers (PWC) for its views on pharmaceutical business alliances.
Results: Medical Marketing & Media, a leading medical marketing trade journal, wrote an article on the subject quoting PWC.
At Allan Ripp Media, AJ Fin publicized case wins in business and trade press for insurance litigation firm Anderson Kill & Olick (AKO) that represented policyholders. From healthcare to environmental coverage disputes, each success story found feature treatment in top-tier journals and business press.
Results: The New York Times, Business Week, AMA News (American Medical Association), Forbes, The Wall Street Journal, The New York Law Journal, Crain’s New York Business, The New Jersey Law Journal, Oncology Today, Accounting Today, Corporate Counsel Magazine, Environmental Corporate Counsel, Environmental Litigation Compliance, BNA’s Toxics Law Reporter, National Underwriter and Merritt Risk Management Review featured AKO.
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Finance
World Investor Link (WIL), a financial information provider, sought press for its new service: a premiere index of individual investor sentiment marketed to WIL’s corporate and mutual fund clients positioned as a window to individual investor trends. The resulting media placements reflect AJFin’s success in pitching the value of the client’s services in a timely and relevant way during a NASDAQ correction.
Results: The Financial Times, USA Today, The New York Post, and Investor Relations featured the new index.
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Corporate Investing
At Al Paul Lefton Co, AJ Fin headed the corporate business expansion account, Locate In Scotland (LIS), publicizing in the U.S. business press the benefits of corporate expansion into Scotland. We developed a marketing plan distinguishing Scotland from its competitors and wrote industry-specific case studies that were published in the business and technology media, including The New York Times, Time Magazine, Newsweek, The Los Angeles Times and Reuters.
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Consumer Interest
Sports apparel mogul NIKE alleged breach of trademark for using a dance style in the sports mogul’s televised advertising campaign. AJ Fin spread the word and caught the interest of editors who cover sports and human interest.
Results: The New York Post.com, CBS.com and CourtTV.com ran features, and CNN broadcast the story.